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About us
Adobe believes creativity empowers transformation — personally, professionally, and across all industries. Our company is driving incredible innovation, adding millions of new customers, delivering billions of experiences across screens, and processing trillions of data transactions online. As one of the largest and most diversified software companies in the world, Adobe enables everyone — including students, creative artists, small businesses, government agencies, and the largest global brands — to design and deliver exceptional digital experiences.
Providing Transparency & Trust
The Content Authenticity Initiative (“CAI”) was launched in 2019 to address the challenges of deepfakes and deceptively manipulated content. Adobe’s heritage is built on trustworthy creative solutions, and the CAI’s mission is to increase trust and transparency online with an industry-wide attribution framework that empowers creatives and consumers alike.
Setting the Standard for Digital Content Attribution
By augmenting subjective judgments about authenticity with objective facts about how a piece of content came to be, the CAI aims to help content consumers make more informed decisions about what to trust.
Disinformation driven by deceptive content online is growing faster than ever
Dana Rao, EVP and general counsel, Adobe shares learnings from this research study on disinformation published by Adobe. A total of 1,200 people in the U.S. participated in the survey.
Deepfake Task Force: The danger of disinformation needs a new collaboration
Surrounded by a seemingly endless swirl of digital media, today’s consumers are often left to face the dangers of disinformation without the knowledge or tools to combat them.
Secure Mode Enabled
Through the work of CAI collaborators, Qualcomm and Truepic, a secure hardware implementation of the CAI standard has been created and will soon become available. It enables photos taken on smartphone devices to attach key facts from the moment of capture. We gave photojournalist Sara Naomi Lewkowicz early access to a prototype with this technology enabled.
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