Combatting Disinformation on Digital Platforms
Bringing policymakers, technologists, creatives and consumers together to support authentic content and stop the spread of disinformation online
With the volume of digital content increasing and technology rapidly advancing, it has never been harder for consumers to trust what they see online. Deceptive content – whether deepfakes generated by artificial intelligence or more traditionally manipulated media – can be indistinguishable from the real thing and is being used to push false narratives on social media and malicious websites posing as legitimate news sources.
This timely discussion, hosted by the Financial Times in partnership with Adobe, addressed the significant problem of deceptive and manipulated content online, focusing on how public-private partnerships, consciousness-raising among consumers, and industry efforts like the Content Authenticity Initiative (CAI) can help repair and preserve trust on the internet.
The authenticity problem
What are the principal risks posed by deceptive content, and how big is the problem?
Finding workable solutions
What does ‘content authenticity’ mean in practice, and how can attribution and provenance-focused solutions help to establish it?
Educating consumers
How can the general public be more informed about media, especially those most vulnerable to believing falsehoods?
Public-private initiatives
What role should the government play in fighting disinformation? What role do private companies and platforms play?
Cross-industry participation
How important is a coordinated response to disinformation? Why is it crucial that companies work together to find and implement solutions?
World-class business leaders and speakers
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"Excellent range of speakers and, for an academic and past practitioner of comms, the focus on media literacy was both relevant and interesting."
David Longbottom, Senior Lecturer, London Metropolitan University
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